SiMaMa

By: Grant Cardone
Your focus and intention today should be on how to create income, not just on how to cut expenses. Cutting expenses will not protect your company or your household from financial problems.  It takes thirty minutes to write a budget, the rest of your time should be spent on how to create income—in fact 99% of your energy, efforts, resources and creativity should be placed on how to increase revenue for your business or household. This is a major mistake being made today by both households and companies-- all the attention is placed on cutting rather than on producing.

 

The best way to create income for yourself, your family and your company is to:

1) Increase your value in the marketplace. 

2) Create second and third sources of income.

 

Let’s take each of these, one at a time. As an individual, it is vital that you increase your value in the marketplace and particularly with where you work. If you work for a company you will have to help solve the problems of that company. What is it that all companies want? REVENUE.  Revenue is only created by selling the products and the services of the company. The only way to create prosperity and solvency is through revenue.   The typical employee spends his/her day focused on doing “his job” but it is critical that this individual now shift his attention from just doing his job to assisting in whatever is necessary to increase (create) income of the company.   The age of just doing your job without adding revenue to the company is over.  Anyone that does not take this advice becomes susceptible to being laid off.   For all of 2008, the economy lost 2.6 million jobs — the most since 1945, when nearly 2.8 million jobs were lost.  Regardless of your job title: mechanic, receptionist, shipper, executive or whatever, if you don’t figure out how to assist in increasing the revenues of the company you work for, you are at risk regardless of your position.

 

On creating second (and third) sources of income: you can only cut your budget so far before you have to figure out how to bring more money into your household or the company.  No company or individual should rely on one single source of income.

 

For your household to survive and prosper in the current economic environment you must figure out how to create second flows of income for yourself and your household. Do not be dependent upon one income. There are literally unlimited, ethical ways to drive second revenues to the household other than your primary job.  It may require a second job, doing work for others where you live, helping out another business, or starting a home business promoting a product or service that is needed. IMPORTANT- When taking on a second income don’t neglect your primary income in order to create the second flow. The point is to create two flows not end up with one again.  Many of you will read this and say, “I already work hard enough and I am not taking on another job!”   Understand it is impossible to create  financial security, much less financial independence, with one flow of income.

 

The day of depending on one job, one income, and having an “I-will-be-all-right” attitude is over.  Take some time, be creative and work out how you can:

 

1) Bring more value to the company you work for and

2) Find other ways you can bring income into your household.

3) Learn everything you can about selling, marketing and promoting yourself.

Your financial well-being depends on your ability to get into the marketplace, meet others, communicate effectively, add value to yourself and create second flows of income!

 

Grant Cardone, Author of Sell To Survive